How to Package Jewellery for Shipping

Small jewellery businesses are cropping up everywhere, offering high-quality, unique pieces at competitive prices. If you own a remote small jewellery business, you’ll be privy to the importance of packaging your products well so they reach the customer safely, promptly and undamaged. Not only does robust, aesthetically pleasing packaging help to keep your products safe, but it also contributes to the overall customer experience, encouraging brand loyalty and repeat purchases. Consider the following top tips for packaging jewellery so you can continue growing your small business empire. 

Consider Your Budget

Your budget ultimately determines how much you can afford to spend on packaging, particularly if your small business is relatively new. While you might want to fork out for high-quality, customised packaging, your budget may not yet accommodate the luxury. During your business’s formative stages, you may have to settle for mid-range packaging that is robust and protective enough to shield your products from damage but perhaps not as aesthetically pleasing as you would like. However, you can always reconsider your packaging supplier at a later stage. 

Cushioned Boxes

Cushioned jewellery boxes smack of luxury. Elegant and protective, cushioned jewellery gift boxes are as attractive as they are practical. Furthermore, depending on the materials, these boxes can be remarkably affordable. For instance, you could save money by opting for cardboard jewellery boxes with velvet or satin cushioning. Alternatively, for more expensive or delicate pieces, you could go all out with a robust and opulent leather box with silk lining. Either way, cushioned jewellery boxes make for an excellent gifting experience. 

Eco-Friendly Packaging

Sustainability is a value many small businesses strive to uphold. While recycled packaging made from eco-friendly materials may be slightly more pricey, environmental responsibility is worth paying extra, particularly if your target audience involves environmentally conscientious individuals. Consider opting for recycled cardboard boxes and biodegradable void fill, and avoid using polypropylene adhesive tape. You could even choose compostable components like bioplastics and natural, plant-based materials made from wood pulp, bamboo and potato starch. 

Make It Personal

As mentioned previously, once revenue allows, you can start justifying purchases and business expenses such as high-quality, customised packaging. Consider factors that set you apart from your competitors; for instance, are there ways in which you can make your packaging unique to increase brand awareness? Whether you design your own packaging from scratch by hiring a professional packaging designer or you simply enhance your existing packaging with printed logos, stickers or stamps, customised packaging helps market your product and encourage repeat customers. 

Organza Bags

For less fragile jewellery items, organza bags are an excellent choice. Cost-effective, lightweight and attractive, organza bags are often used to keep pieces safe and sealed during transit. Not only that, but customers can use their complementary organza bags for jewellery storage, keeping their items separate and tangle-free in boxes and drawers. These versatile bags also come in a variety of colours and patterns, so you can choose the perfect bags to align with your business’s aesthetic. 

Void Fill

When packaging your jewellery for shipping, you’ll likely place your gift boxes or organza bags inside larger boxes or jiffy bags, in which case, you may require void fill. Void fill is used to protect products by filling the empty space in packaging, reducing the risk of shock and vibration damage. What you choose for your void fill is a matter of personal preference. For instance, you could opt for effective and affordable bubble wrap or air pillows. Alternatively, you could opt for something more environmentally sustainable, such as biodegradable packing peanuts or wood wool. 

Luxury Options

Packaging luxury jewellery items can be relatively nerve-wracking, especially when it comes to ensuring that the high-end piece reaches its destination safely and soundly. To provide extra safety precautions, registered mail can be used. Expensive jewellery deserves extraordinary packaging that exudes luxury, such as protective ring boxes with LED lighting that showcase your expert craftsmanship in all its glory. Additionally, customisable jewellery boxes with embossed initials or messages could be offered to customers, all packaged securely in high-quality mailing bags for safe and efficient delivery.

Extras

If you want to provide your customers with a memorable experience, it is worth including small tokens of gratitude in every order. Complimentary gifts such as sweets, stickers, discount vouchers and extra jewellery items significantly increase the value of your product and inspire customer loyalty. If your budget can’t stretch to accommodate free gifts, consider including hand-written thank-you notes. 

For more information, consider these tips from the Royal Mail.